Taste: Strawberry

COST: $15
per person
Location: The Ecology Center
32701 Alipaz Street
San Juan Capistrano
CA 92675
Parking:Please park in the lot behind our barn when you arrive. If there are no more spots, overflow parking is on Del Obispo Street. Please hold onto your belongings, we are not responsible for anything lost. Should you lose something, contact us at [email protected], and we’ll do our best to locate it.
Where to meet:Please meet in the courtyard behind the Farm House to begin your Taste experience.

Photo Policy:
You are welcome to take photos on the Farm, make sure to tag @theecologycenter on Instagram!

All captured content taken by The Ecology Center of its guests and experience is the property of The Ecology Center. All captured content of TASTE posted publicly, by outside persons, is released to The Ecology Center for public use. Please Read our photo policy for more information.

The Ecology Center is growing the beloved U-Pick experience into a multi-sensory celebration. Launching this spring, our new TASTE festival is designed for families to enjoy an immersive experience of art, music, flavor, and fun. Capacity for this special event is limited, so sign up today!

Imagine a spring afternoon in the life of a strawberry, as it transforms from tiny seed to tasty fruit to tantalizing culinary treat. TASTE: Strawberry is a magical exploration of our bioregion’s favorite springtime harvest. Designed in keeping with the core values of GROW – EAT – MAKE, this event offers more than just a taste of springtime–it invites our community into a deeper appreciation of seasonality and the land that gives us life. Follow the strawberry’s journey as you learn, play and taste your way through three multi-sensory Grow Eat Make stations, with a little help from our lively performers.   

Art: The Style of Seasonality

The look and feel of TASTE: Strawberry has been specially crafted by our Festival Artist in Residence, Jeff Canham. A prominent Bay Area painter, woodworker, typographer and designer, Jeff is known for a fun, folky style that recalls farm stand signage and protest posters from the early days of the “back to the land” movement. Posters, shirts and other merch featuring Jeff’s art will be available at the event, as well as our online store. (Quantities are limited and will sell out fast!)

Grow: Following Seed to Sprout

The story of the strawberry starts in the soil and sprouts up towards the sky. The GROW station is all about connecting to the dynamic movement of a seedling as it tirelessly works its way through the soil, extends its branches for life-giving sunlight, and finally reveals its treasure: a ripe, red strawberry! Follow your Acrobat guide’s lead through a series of silly physical challenges that illustrate the strawberry’s growth cycle.

Eat: The Sweetness of Seasonality

You’ve grown the strawberries, you’ve waited for them to ripen…the only thing left is to enjoy! But this stage in the strawberry’s life cycle has more surprises in store. Your Chef guide will lead you through our EAT station, where you’ll get to sample the different shapes, sizes, and unique tastes of different strawberry varieties. You’ll also get to experiment with flavors, as you combine an array of toppings with each strawberry variety to find the perfect way to highlight this seasonal treat.

Make: Welcome to the Jam

The strawberry’s appearance is just the beginning. Pick it, and a whole new world of possibilities unfolds. Learn to think like the culinary creatives at our farm, as you improvise different ways to celebrate and share this wonderful seasonal flavor. The MAKE station invites you to join in a “Strawberry Jam,” using musical instruments to express your inspiration, as your Musician guide leads you through the story of a day on the farm.  


After completing the GROW – EAT – MAKE stations, it’s time to pick your own. Strawberry season U-Pick has been a tradition on this land for over 25 years, and we are honored to uphold this region’s agricultural heritage. Explore our four unique Regenerative organic berry varieties – Fronteras, San Andreas, Camarosa, and Albion!

Grab your baskets and let the strawberry scavenger hunt begin!
*Strawberries are not included with your Taste ticket and will be sold by the pound.


When will TASTE: Strawberry begin?

Weather permitting, TASTE: Strawberry will launch Earth Day weekend, April 24th and 25th.

What are your Health and Safety Protocols?

  • TASTE groups will be limited to 10 or fewer participants (adults + children). You are welcome to purchase a full group block of tickets for your family and group of friends (up to 10 people). Please email us [email protected] if you have any questions about group ticket blocks.
  • Each station will be sanitized between groups.
  • Adults are asked to keep their masks on during the experience. 

Can we participate in the U-Pick without attending the TASTE Festival?

Depending on the berry availability, we may allow stand-alone U-Picks on special days. For now, it’s recommended to sign up for TASTE: Strawberry if you’d like to participate in the County’s only organic regenerative strawberry U-Pick opportunity.

How long will TASTE: Strawberry last?

It all depends on nature! We’ll be holding TASTE: Strawberry every Saturday until the berries run out. Ticket sales will open for TASTE’s inaugural weekend (4/24-4/25) and adjust as needed over the following weeks. Again, it’s recommended to sign up early!