Hurley and The Ecology Center have been creating change since 2010.
Together, we have implemented:
7 educational programs, 8 installations, and 3 publications in 5 years – putting water education in over 100 schools and connecting with over 500,000 individuals.
In 2010 you invested in an idea to transform our communities’ relationship to water. Together, we built an award-winning campaign that changed the way we think about water. We made the invisible visible. We brought awareness to the idea of water foot-printing, in that everything we do connects us back to our most precise resource – water. The integrity of our decision-making determines the health of our water resources. Only you would get excited about building a 20’ tall installation out of water bottles at The Ecology Center to demonstrate the crazy amount of water southern Californian’s use each day (1,800 gallons).
From there, we developed a mobile exhibition to connect our community to water foot-printing. We appropriately called it The Water Shed, as our everyday actions affect the health of our water community. As surfers, our lifestyle out of the water informs our collective ocean future. It’s this empowering ideal that turned me onto a life of ecological literacy at age 16. Your supporting this vision meant so much to me and our community. The Water Shed was able to reach over 50,000 people with tangible solutions to cut our water use in half. And this was just the beginning.
Between exhibitions, print books, The Water Shed, Hurley Pro campaigns, we trained over 200,000 students of all ages to care about co-creating a healthy ocean community. Our community is grateful for your commitment, as is our organization. You have been the firepower to expand our ideas and make them real. You gave us the crucial resources to help build a world-class facility, program and organization designed to thrive. Together we built a meaningful effort to transform the conversation of water and brand awareness for your conscious commitment to doing the right thing.
The past 7 years have been an incredible journey. We are infinitely grateful for your support. In return, we hope we have left you with the passion and inspiration to make a difference each and everyday – in the products you design, make, and the stories you tell. Our community and future depends on brands that stand for something beyond a transaction. Brands that stand in solidarity with their community to help co-create an abundant future for all.
It’s been an incredible run!