Meet The Water Effect Ambassador Rob Machado

Surfer and The Water Effect Ambassador Rob Machado shares why he is hopeful about the future of Planet Earth.

Meet The Water Effect Ambassador Rob Machado


Here we talk to The Water Effect Ambassador Rob Machado about water conservation and building community. Simple solutions really do make big change.

What does community mean to you?

Rob Machado: Community can come in so many forms, small and large. I think of surfers as a whole as a community. There’s surfers all over the world and we all have similar thought processes. To be a surfer you have to be connected to Mother Nature in a way that very few people will ever know. That makes all surfers very sensitive to environmental issues. Surfers are passionate people.

Where’s your oasis?

RM: My oasis is the ocean. It cleanses me, it soothes me, it gives me happiness. I can’t imagine what my world would be without it.

What does sustainability mean to you?

RM: We obviously have a lot of issues that we are trying to fix here on earth, but to be completely sustainable would mean that any and all of the products that we use were created without being harmful to the environment or depleting natural resources. The reality of it is finding ways to support a long-term ecological balance.

When do you feel most hopeful about our Planet Earth?

RM: Our planet is very strong and powerful. It has shown so much resilience with our presence. I believe that now, more than ever, we as humans are becoming more and more aware of the damage that we have done and the damage that we continue to do. The general consensus between a growing core group of people is that change is the solution. Changing the way we think, act, and feel, and becoming more present with the issues in front of us—knowing we are capable of that makes me hopeful for future generations.

What’s one simple solution that does a whole lotta good?

RM: Use refill stations and always carry a canteen with you. Single use plastics are the worst.